Blue Points

By using the BCBS Well onTarget program, you can earn Blue Points to cash in on exciting merchandise in the online catalog, including items such as smart watches, kitchen tools, baby car seats, strollers, fitness equipment, designer purses, and more. Examples of ways to earn points include:

• Complete the online health assessment and earn 2,500 points.

• Connect a fitness device or mobile app and earn 2,675 points, then earn 55 points per day for keeping it connected.

• Complete all of the lessons in any one of the self-management programs to earn 1,000 points quarterly. 

• Enroll in the BCBS Fitness Program and earn 2,500 points annually. 

Blue Points are only available to employees and spouses insured on the City’s health plans. To get started, log in to your member account on www.bcbstx.com, click the Wellness tab in the top menu, and select Well onTarget.